Artists' Development

What We Do / Who We Are

Folky / roots agile free-thinking supporters of awesomeness for artists and organisations through collaborative projects, strategic planning, delivery, teamwork, and more.


Working with artists and organisations from the widest folk, roots and singer/songwriter genres, we pride ourselves in being free-thinking, effective, resourceful, resilient, creative, and fun to work with.


We are well-networked, experienced, and trusted in the UK and abroad; we have a flexible approach to working with a wide range of partners, and a history of success with both large-scale and smaller projects.

Working with us is going to be fun! - we only work with interesting and dynamic clients and partners.
We are passionate, understanding & generous, and above all open-minded on everything we work on.


More formally....

Artists - support for artists at all levels of their creative and professional careers; identifying, creating, and taking appropriate opportunities.
Including individual album strategy and campaigns, specific market and audience development plans, and more; through to full service artist management

Organisations - support to develop projects and commissions, partnership working, artist development (individuals or larger cohorts), research, evaluation, and more

We have experience of working with a wide range of artists, funders, venues, agents and professional organisations in supporting artists to develop their careers.


Specific areas of support and expertise includes

  • album campaign and release strategy

  • building a UK team and developing the market

  • artist management

  • touring strategy and developing markets and audiences

  • project development and delivery

  • creative development & support

  • showcasing preparation and strategy

  • international development including showcasing and working with international partners & artists

  • forward planning and long term strategy

  • project planning, delivery, and evaluation

We know that not every artist or organisation needs full time support – most need some support with various projects some of the time.  We are happy to work with partners on specific elements or on longer term relationships.


We offer one to one guidance and support with artists and organisations across all elements of career development, and on artist or organisation driven projects.

Because we are

  • Free thinking

  • Experienced

  • Independent

  • Resourceful

  • Kind & generous

  • Resilient

  • Understanding

  • Human

  • Passionate

  • Well-networked

  • Trusted

  • Fun

We always

  • Work with the best people and organisations (and only work with people we like and respect too)

  • Build strong relationships to deliver results

  • Work with integrity and an uncompromising attitude to make the most of every opportunity

  • Enjoy our work

Contact us


Please contact Neil Pearson

(+44) 01743 231522

(+44) 07986 630496

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